Onnit Labs

Wednesday 13 March 2013

Digital Comic Distributor overloaded from Marvel #1 Promotion




Digital comic distributor Comixology recently announced the launch of the Marvel #1 promotion... and then its postponement







It's always a shame when things don't work out quite how you plan, and in the case of Comixology, it's a shame for a lot of people. The digital comic distributor has over 30,000 comics to choose from and as of October 2012 has reached over 100 million comic downloads since being founded in 2007. Unfortunately the site itself wasn't designed to manage 100 million downloads at once, or at least the quantity seemed that high when they launched the Marvel #1 promotion.

At the 2013 South by South West conference, Marvel announced it's Marvel #1 promotion which would allow comic veterans and newcomers alike to download over 700 marvel #1 issues for free during a limited period of time, off of the Comixology apps and website. Unfortunately due to technical issues, the distributor has been unable to keep up with demand, and had to release the following message, explaining the postponement of the promotion shortly after it's launch.


To our customers:
It’s been a whirlwind weekend, and we’re fresh from SXSW where Marvel Comics launched their Marvel #1 promotion featuring over 700 free comics distributed via our platform.
We expected a high degree of excitement for the Marvel initiative – and had believed ourselves prepared – but unfortunately we became overwhelmed by the immense response. We’re still struggling to keep our systems up.
The result is that you aren’t getting your comics when and where you want.
We don’t like letting you down. Our teams are working around the clock to resolve these issues so that you can have the experience you’ve come to expect.
To that end, we’re pausing the Marvel Comics #1 promotion for the time being. For those of you that want to take advantage of the offer – you will get your comics! Until we are able to reinstate this program in our systems, please click here and fill out this simple form, so you can be informed as soon as there is an update.
We’ll be communicating with you as often as we can and deeply appreciate the outpouring of support we’ve seen from our customers while we right the ship.


Bad news for us now, but great news for readers everywhere as this is a sure sign of the current popularity of comics, and with the new medium of digital download there's no reason why they shouldn't be more popular than ever. This initiative, coupled with other attempts by Marvel and DC to allow new comic readers to catch up on back issues or start brand new arcs, and the ever growing popularity of movie adaptations, could be the start of a new age of Comics. This is one fan boy that is eagerly waiting for this promo to relaunch!

-Welsh 13/03/13

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